Bloomberg Covers The Dark World of Click-Fraud

The times they are a-changin’.

This post seems to be older than 6 years—a long time on the internet. It might be outdated.

Everything online is not how it it seems as online advertisers pay for non-human clicks…some 50% of your monthly online ad spend is being stolen from you. . .

“Fake traffic has become a commodity. There’s malware for generating it and brokers who sell it. Some companies pay for it intentionally, some accidentally, and some prefer not to ask where their traffic comes from. It’s given rise to an industry of countermeasures, which inspire counter-countermeasures. “It’s like a game of whack-a-mole,” says Fernando Arriola, vice president for media and integration at ConAgra Foods. Consumers, meanwhile, to the extent they pay attention to targeted ads at all, hate them: The top paid iPhone app on Apple’s App Store is an ad blocker.”

. . . according to Bloomberg.

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